The Volume Stage

With Jason Starne of Shotcaller, AMS Pictures built an LED virtual production wall in their 3,700 square foot soundstage — 36 by 14 feet, MoSys camera tracking, Unreal Engine 5.3. The most virtual-production-capable build in the DFW metroplex, and it needed a launch.

Requested and supported by Toyota Motor North America.

As creative director: the campaign itself, a modernised proposal process, and the social strategy in the run-up to launch. Everywhere All At Once is the line, written out of prior work on the extended reality stage at Intrepid Studios.

The car-process demonstration was built to show the wall's capability in a vacuum, and presented to Toyota Motor North America and their partnering agencies. The AMS Pictures website was redesigned alongside it.

A won demonstration, and a public statement that AMS Pictures runs high-fidelity virtual production. The Virtual Production FAQ shorts below were cut by V-LAB.