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Jacob Vu
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Intel

Spark Exhibit, CES 2022

Motion DesignerMotion3DDesign2022
Credits
Client
Intel
Role
Motion Designer
Agency
Intrepid
Delivery
8K unwrapped · custom LED cube
Year
2022

Eight-K unwrapped video: every design rendered to the exact dimensions four square faces would display it.

Brief

Four months inside Intrepid's virtual art department, designing key visuals and animation on the Intel brand system for the Altogether Wonderful campaign at CES 2022. The work showed at Canaletto Ristorante on a custom-built LED cube — outside and inside both.

Approach

The primary constraint was 8K unwrapped video. Every design had to be rendered to the exact dimensions four square faces would display it, outside and in, with the interior floor and ceiling to account for as well.

Planning and development ran with outsourced 3D design partners and internal Maya and Houdini artists.

Result

Eight demonstrations across the experience, including the 12th Gen gaming walkthrough.