Enterprise ERP

Tyler Technologies came to AMS Pictures for product explainers — Enterprise ERP, and its finance and human resources capabilities — that had to sit inside the brand exactly as it already stood.

One animated system carries all three. The palette and the typography are Tyler's own; the motion is not — the identity had not been built to move, and this gave it a way to. Jacob Vu worked with the client directly and directed motion designer Emma Shealy, particularly on the Overview. V-LAB cut the series.

Three films, released as one set: the Overview, Finance, and HR Management.